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Communicating Sustainability Masterclass

Event Tags:

Location

AUT – Sir Paul Reeves Building
Governor Fitzroy Place 2
Auckland + Google Map

About this Event

Join us to get the essential skills for authentic sustainability storytelling. Back by popular demand, the Masterclass on Communicating Sustainability is a day of hands-on learning led by industry experts.

Why attend?

Effective sustainability communication is more important than ever. Getting it right or getting it wrong can get you in the news. People want to know about the good businesses are doing, but they’re quick to spot inauthenticity. Greenwashing is on the rise. But so is greenhushing, when businesses under-report sustainability progress to avoid scrutiny. Neither is good for business or the environment.

What you’ll learn

  • Practical strategies to share your sustainability progress effectively
  • Techniques to avoid the pitfalls of greenwashing and greenhushing
  • Insights from industry leaders and real-world case studies
  • Networking with like-minded professionals

Topics

The event will include presentations and panels led by industry experts, as well as
interactive workshops.

  • Greenwashing and greenhushing
  • Effective messaging for impact and commercial success
  • Behavioural change
  • A.I. and the future of sustainability communication

Speakers

  • Jason Cate – Head of Qualitative, Kantar
  • Daniel Street – Partner, DLA Piper
  • Jessica Palairet – Executive Director, Lawyers for Climate Action
  • Mike Casey – CEO, Rewiring Aotearoa
  • Rui Peng – Co-founder/CEO, Critical.
  • Mat Maroni – Strategic Lead, Merz Institute
  • Kyoko Lucussol – Digital Sustainability Specialist, AKQA
  • Laura Cibilich – CEO and Design Director, RUN Aotearoa
  • Mark Sorensen – Co-founder, The Cleanery
  • Gabrielle Pritchard – Marketing Strategist, GoodSense
  • Vincent Heeringa – Network Lead, Sustainable Business Network and Director, Better Aotearoa
  • Fiona Stephenson – Head of Communications & Marketing, Sustainable Business Network
  • Andy Kenworthy – Senior Communications Advisor, Sustainable Business Network

With more to come.

Proven success

Our 2023 Masterclass on Communicating Sustainability was a resounding success. 100% of surveyed attendees said it inspired them to take positive action or make positive change. Here’s what attendees had to say:

“Thanks Sustainable Business Network, it was an amazing event and there were so many valuable takeaway tips. It would be great to see this become a more regular event.”

“Congratulations for a fantastic event today. My notebook is jam-packed with insights from the wonderful speakers and I’ve made some great connections too.”

Who should attend?

  • Communication and marketing professionals
  • Sustainability managers
  • Business owners and managers
  • Anyone interested in sustainability storytelling

Ticket prices

Buy your ticket now and save $200 + GST on the full price.

Earlybird tickets – SBN Impact Investor (member) $495 + GST
Earlybird tickets – general admission $695 + GST
Full price – SBN Impact Investor (member) $695 + GST
Full price – general admission $895 + GST
Digital ticket* $275 + GST

*Digital ticket is for online viewing and only for the morning sessions (presentations and panels). It does not include access to in-person workshops.

Cost: $275 – $895

Registration/Ticket Info:

Buy a ticket via Humanitix.

Organiser

Sustainable Business Network
Phone
09 826 0394
Email
office@sustainable.org.nz
View Organiser Website